Things are quiet on the Cape in the winter. Many, many of the cute little downtown shops close their doors for the long winter months of January, February and March. Some close up shop from Columbus Day weekend to Memorial Day weekend.
However, there are some hardy folks whom we are grateful for because they keep their shops open all year long.
Yesterday was the beginning of a new era for shopping in town. BJ one of the owners of Millie's General Store (featuring all American made products) came up with the idea for a cash mob. We all know what a flash mob is (and with any luck I will participate in one someday), there was even one on Modern Family. BJ's idea brought 17 brave pioneers to the elementary school parking lot yesterday afternoon at 3:30, none of us knew where we were going. We were told to bring $20 and the theory was to all walk into one store and spend at least $20. What a boon that is in the middle of winter for a store owner to make an extra $300.
The store of the day was Cape Fisherman's Supply. Cape Fish is a year round store that has been in town for a long, long time. They service all the commercial fishermen in town and in the summer serve the sporting fisherman, too. Well, 17 women were a little skeptical about going to Cape Fish and what we would find for $20. The new owner of Cape Fish was pleasantly surprised when we all busted into his store. There was laughter, chatter and many questions of "what is this?". Everyone walked away with something. People bought belts with fish on them, t-shirts, cleaning supplies and knives. Afterward some of the women went to The Red Nun (a local year round watering hole) and were treated to wings!
This is a fantastic idea that has bonded one little town and will hopefully grow to other towns in areas where winter is just a little too long. I anticipate next month's secret adventure to double in size and enthusiasm!